Manufacturing Strategy CANCELLED: Texts and Cases, Third Edition

• Authors: Terry Hill - Alex Hill
• ISBN 10: 023052091X
• ISBN 13: 9780230520912
• Edition: 3rd
• Release: February 17, 2009
• Format: Paperback (352 pages)
• List Price: $64.50
• More Details
  
  

  List Price: $64.50

  Tags: Business & Investing, Industries & Professions, Purchasing & Buying,

  Book Description:
  In many industrial companies, strategic developments are predominantly based on corporate marketing decisions with manufacturing being forced to react to these at the back end of the process. Manufacturing Strategy demonstrates how decisions over manufacturing should form part of the strategic direction of the company as a whole. Based on the success of previous editions, the book has been updated with new material, and will prove invaluable to students and practitioners alike.

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