ISBN 9780131485198 | 0131485199 Textbooks - "E&Marketing 4th Edition" by Judy Strauss Raymond Frost Adel ElAnsary Strauss Adel I JudyFrost RaymondElAnsary AdelAnsary Judy Strauss Adel ElAnsary Raymond Frost

Authors: Judy Strauss - Raymond Frost - Adel El-Ansary - Strauss - Adel I. - Judy;Frost - Raymond;E…
ISBN 10: 0131485199
ISBN 13: 9780131485198
Edition: 4
Release: March 14, 2005
Format: Paperback (480 pages)
List Price: $114.67
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List Price: $114.67

Tags: Business & Investing, Industries & Professions, Retailing,

Book Description:
The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

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E-Marketing (4th Edition)