Retail Marketing: Theory and Practice

• Author: David Walters
• ISBN 10: 0137788126
• ISBN 13: 9780137788125
• Format: Hardcover (320 pages)
• List Price: $53.75
• More Details
  
  

  List Price: $53.75

  Tags: Business & Investing, Industries & Professions, Retailing,

  Book Description:
  Introducing a concept of retail marketing which differs from the traditional manufacturers' view, this book discusses major functions, relating them to one another and to the longer-term strategic planning issues facing retailers. '...in the light of the importance of the retailing sector, David Walters and David White are to be commended on producing a text that lucidly describes the way retailers can adapt the marketing mix to their advantage.' Journal of the Market Research Societ y

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