ISBN 9780470639337 | 0470639334 Textbooks - "Social Marketing to the Business Customer Listen to Your B2B Market Generate Major Account Leads and Build Client Relationships" by Paul Gillin Eric Schwartzman Eric Gillin Paul Schwartzman Paul Schwartzman

Authors: Paul Gillin - Eric Schwartzman - Eric - Gillin - Paul; Schwartzman - Paul / Schwartzman
ISBN 10: 0470639334
ISBN 13: 9780470639337
Edition: 1
Release: January 18, 2011
Format: Hardcover (272 pages)
List Price: $27.95
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List Price: $27.95

Tags: Business & Investing, Industries & Professions, Retailing,

Book Description:
The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.Features plentiful examples, case studies, and best practicesFocuses on the channels that are most effective for B2B marketersBuilds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful booksLeverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

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