"What can you do to keep your business afloat -- and thriving -- when mega-retailers like Wal-Mart, Target, Best Buy, and Home Depot offer thousands of products under one roof, and at impossibly low prices? Up Against the Wal-Marts gives you proven strategies to transform your business into a true David in a world of Goliaths. You'll learn how to: * Attract customers, and win their loyalty through exceptional value, in contrast to the big guys' ""low, low prices."" * Identify and hire a winning staff that will know your products and customers the way no giant retailer ever could. * Convert more sales opportunities by tailoring your approach to specific customer types. * Manage your cash flow, and analyze crucial data to quickly improve your business's productivity, efficiency, and financial strength. The second edition of this essential book also gives you a huge selection of business management tools to help you spot new trends, troubleshoot financial issues, gauge customer satisfaction, leverage promotional opportunities, and more. There are also more than a dozen profiles -- some brand new, others fully updated since the original edition -- of successful businesses across America. These companies have staked out and secured strong and profitable positions for themselves alongside the huge chain stores that are often lethal to under-equipped, smaller operations. You probably can't work any harder than you already do, but the good news is you can work smarter. Up Against the Wal-Marts can help."