Fashion Branding Unraveled

• Author: Kaled K. Hameide
• ISBN 10: 1563678748
• ISBN 13: 9781563678745
• Edition: 1
• Release: February 17, 2011
• Format: Paperback (304 pages)
• List Price: $92.00
• More Details
  
  

  List Price: $92.00

  Tags: Business & Investing, Industries & Professions, Retailing,

  Book Description:
  Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications and most important their effects on the future of branding.

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