Visual Merchandising and Display (6th edition)

• Authors: Martin M. Pegler - Pegler
• ISBN 10: 1609010841
• ISBN 13: 9781609010843
• Edition: 6th Revised edition
• Release: July 12, 2011
• Format: Paperback (448 pages)
• List Price: $98.00
• More Details
  
  

  List Price: $98.00

  Tags: Business & Investing, Industries & Professions, Retailing,

  Book Description:
  As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft from classic techniques to the most avant-garde developments Visual Merchandising and Display, 6th Edition teaches readers to present products at their best: color-coordinated, accessorized and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for green presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

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