ADV SER MAR MAN V 5 (Advances in Services Marketing and Management) (Advances in Services Marketing & Management)

• Author: Swartz
• ISBN 10: 0762300094
• ISBN 13: 9780762300099
• Release: May 14, 1996
• Format: Hardcover (388 pages)
• List Price: $107.95
• More Details
  
  

  List Price: $107.95

  Tags: Business & Investing, Industries & Professions, Service,

  Book Description:
  This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of customer service loyalty.

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