Adwords "Made Easy" For Small Business Owners is a condensed book that helps to explain what Google Adwords are and how to use them to make more profit in your business. Full of tips from a Google Adwords expert, from his many years experience working with his accounts & the Adwords Accounts of Clients. Subject covered, from The Table Of Contents Google AdWords, Some History How Google AdWords Works What is Pay-Per-Click? Why Use Google AdWords? Reasons Businesses Should Use Google AdWords What are "Keywords"? What are YOUR keywords? The Final Step in Keyword Research Keywords & Google Trends Focus - The Google Adwords Secret Your Google Adwords Landing Page Landing Page Gold Match Types AdWords Costs Calculating Return on Investment What To Use As A Budget? How is Your Google AdWords Ads Display Position Determined? How The Google AdWords Winning Bidder Is Decided What is Quality Score? Types Of Google Adwords Adverts Google Adwords Image, Audio and Video Ads Google Display Network AdWords Language & Location Targeting Using Google Analytics to monitor your progress Google AdWords Tips & Tricks Disadvantages of Google AdWords Resources This book is a quick read & particularly helpful if you are trying to decided if Google Adwords is something worth doing for your business.