ISBN 9780131995345 | 0131995340 Textbooks - "International Business 5th Edition" by Griffin Michael W Pustay Ricky W Griffin Michael W Ricky W Pustay

Authors: Griffin - Michael W. Pustay - Ricky W Griffin - Michael W. - Ricky W; Pustay
ISBN 10: 0131995340
ISBN 13: 9780131995345
Edition: 5
Release: December 10, 2006
Format: Hardcover (672 pages)
List Price: $173.33
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List Price: $173.33

Tags: Business & Investing, International,

Book Description:
This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.

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International Business (5th Edition)