Understanding Global Cultures: Metaphorical Journeys through 23 Nations

• Author: Martin J. Gannon
• ISBN 10: 0761913289
• ISBN 13: 9780761913283
• Edition: 2nd
• Release: November 29, 2000
• Format: Hardcover (488 pages)
• List Price: $97.95
• More Details
  
  

  List Price: $97.95

  Tags: Business & Investing, International,

  Book Description:
  This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In adding countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an increased awareness of various cultures and begin the challenging process of integrating cultural and economic perspectives. New nations in the edition include: Thailand Saudi Arabia Brazil Poland Korea Malaysia Mexico Portugal

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