Transnational Management: Text, Cases & Readings in Cross-Border Management

• Authors: Christopher A. Bartlett - Paul W. Beamish - Christopher Bartlett - Paul Beamish - Bartlett…
• ISBN 10: 007813711X
• ISBN 13: 9780078137112
• Edition: 6
• Release: March 2, 2010
• Format: Hardcover (800 pages)
• List Price: $197.75
• More Details
  
  

  List Price: $197.75

  Tags: Business & Investing, International, General,

  Book Description:
  Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

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