For undergraduate-level courses in Principles of Finance, Principles of Financial Management, or Principles of Corporate Finance. This unique author team--one academic, one a full-time financial practitioner--presents the latest in financial theory while maintaining a strong real-world connection. Engaging students with humor and an attractive layout, the text is student-focused yet does not water down content. This substantive and concise presentation demonstrates that finance is important, dynamic, interesting, and fun, with a direct benefit to students personally. Its consistent approach focuses on value: what creates value, what destroys it, how value is measured, and how value and risk are related.