Complete Idiot's Guide to Direct Marketing

• Author: Robert W. Bly
• ISBN 10: 0028642104
• ISBN 13: 9780028642109
• Edition: 1st
• Release: August 3, 2001
• Format: Paperback (384 pages)
• List Price: $19.95
• More Details
  
  

  List Price: $19.95

  Tags: Business & Investing, Management & Leadership,

  Book Description:
  The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.

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