Warning: this is not your father's career book!Your parents claimed if you knew your job, did it well, and played by the rules you had it made. Not in today's job market. Employee loyalty is no longer rewarded, and careers become obsolete with a roll of the dice. The corporate ladder is a relic of the past. Company structures are undergoing a dramatic shift in the ways they hire, fire, and manage their employees--and those who intend to advance professionally in the next decade will need to reinvent themselves in much the same way. Now you can beat the odds and prosper in the process. Bestselling author Martin Yate imparts exciting new strategies that speak directly to the reality of today's changing workplace, and he offers the blueprint you need to achieve and maintain career buoyancy in these turbulent business times.Your company is downsizing and you sit under the axe...BEAT THE ODDS!...discover the time-tested behaviors that determine success--and make yourself indispensable.You're frozen without a future in your present position...BEAT THE ODDS!...inject new life into your career by taking advantage of exciting money-making possibilities now emerging in our economy.You're entering the market place and are confused about which job to take...BEAT THE ODDS!...don't place a losing bet--learn which jobs have the brightest future.Martin Yate has researched and developed a practical method that will triple your chances for financial security. By following this fresh, innovative, three-pronged approach, you become both flexible and marketable, preparing yourself for any volatile business situation that may cross your path. 1) Establish a solid job base: a professional core career in a healthy, growing industry.2) Make use of that core career as a foundation to build a thriving entrepreneurial career. 3) And always keep your dream career in sight: The skills that have made a success of your other careers can be applied to this seemingly unattainable goal.On the way to financial prosperity, you'll find invaluable advice on:-- The best job prospects in America--what's hot and what's not for proven upward mobility.-- How to choose mentors who can make a dramatic difference in your career.-- The fifteen danger signals of job loss...and how to make a layoff pay off in the long run.-- The four success principles of career management in the '90s and beyond.-- Everything you need to know to launch a successful home-based business or franchise.Practical and clearly written, and as revolutionary as the times themselves, Beat the Odds is must reading for Americans who wish to gain the upperhand and achieve the highest payoff possible in the work world of the '90s.
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