The Guerrilla Marketing Handbook

• Authors: Levinson - Seth - Seth Godin - Godin - Jay Conrad Levinson President - Jay Conrad - Jay Co…
• ISBN 10: 0395700132
• ISBN 13: 9780395700136
• Edition: 1
• Release: November 19, 1994
• Format: Paperback (396 pages)
• List Price: $19.95
• More Details
  
  

  List Price: $19.95

  Tags: Business & Investing, Management & Leadership,

  Book Description:
  This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

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