The Father of Spin: Edward L. Bernays and The Birth of Public Relations
- ISBN 10: 0805067892
- ISBN 13: 9780805067897
- Author: Larry Tye
- Edition: Paperback
- Release: 2002-09-01
- Format: Paperback (320 pages)
- List Price: $17.00
- Tags: Business & Investing, Management & Leadership, Biographies & Memoirs, Leaders & Notable People, Political, Professionals & Academics
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Book Description: The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernayss life as a prism to understand the evolution of the craft of public relations and how it came to play such a criticaland sometimes insidiousrole in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
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