ISBN 9781412949927 | 1412949920 Textbooks - "Ongoing Crisis Communication Planning Managing and Responding" by Coombs W Timothy Coombs W William Timothy Tim Coombs W Timothy W Timmothy Coombs

Authors: Coombs - W. Timothy Coombs - W. (William) Timothy (Tim) Coombs - W. Timothy - W. Timmothy …
ISBN 10: 1412949920
ISBN 13: 9781412949927
Edition: 2nd
Release: February 12, 2007
Format: Paperback (224 pages)
List Price: $47.95
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List Price: $47.95

Tags: Business & Investing, Management & Leadership, Decision-Making & Problem Solving,

Book Description:
Ongoing Crisis Communication: Planning, Managing, and Responding, Second Edition provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management—pre-crisis, crisis, and post-crisis. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation.

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Ongoing Crisis Communication: Planning, Managing, and Responding