Marketing

• Authors: Barry Berman - BERMAN - Joel R. Evans - Joel R Evans - Evans - Barry - Joel R. - Joel R.; …
• ISBN 10: 0023345004
• ISBN 13: 9780023345005
• Release: April 1, 1982
• Format: Hardcover (656 pages)
• List Price: Unknown
• More Details

  Tags: Business & Investing, Management & Leadership, General AAS,

  Book Description:
  Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.

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