ISBN 9780077224875 | 0077224876 Textbooks - "Business Research Methods with Student DVD McGraw&HillIrwin Series Operations and Decision Sciences" by Cooper Donald Cooper Pamela Schindler Pamela Pamela S Donald Schindler Donald Cooper and Pamela Schindler Donald R Schindler Donald Cooper Pamela Schindler

Authors: Cooper - Donald Cooper - Pamela Schindler - Pamela - Pamela S. - Donald; Schindler - Donal…
ISBN 10: 0077224876
ISBN 13: 9780077224875
Edition: 10
Release: November 5, 2007
Format: Hardcover (746 pages)
List Price: Unknown
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Tags: Business & Investing, Management & Leadership, Industrial,

Book Description:
In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

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Business Research Methods with Student DVD (McGraw-Hill/Irwin Series, Operations and Decision Sciences)