ISBN 9780123745026 | 0123745020 Textbooks - "Technology Entrepreneurship Creating Capturing and Protecting Value" by Thomas N Duening Robert A Hisrich Michael A Lechter

Authors: Thomas N. Duening - Robert A. Hisrich - Michael A. Lechter
ISBN 10: 0123745020
ISBN 13: 9780123745026
Edition: 1
Release: October 1, 2009
Format: Hardcover (590 pages)
List Price: $94.95
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List Price: $94.95

Tags: Business & Investing, Management & Leadership, Industrial,

Book Description:
Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture;* a more in-depth examination of intellectual property development and management than is common in business-focused entrepreneurship texts;* a more in-depth treatment of valuation, deal structuring, and equity preservation issues than is common in business-focused entrepreneurship texts;* extensive discussion of technology management and continuous innovation as a competitive advantage;* addresses the issue of leading, managing, motivating, and compensating technical workers;* spends more time on the fundamentals of marketing and selling, as these are elements of entrepreneurship often most neglected by engineers and scientists;

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Technology Entrepreneurship: Creating, Capturing, and Protecting Value

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