This book shows managers how to prepare for, and respond effectively to a crisis in business. All business face a crisis at some stage during their history. It may be a major disaster, like King's Cross or Bhopal, or an urgent product recall like the Tylenol cyanide scares in the US or one of the more common forms of crisis like a fire, strike or hostile takeover. How will your company respond if the computer is destroyed by fire, or a strike is threatened, or a product liability case forces you to recall your leading product? A crisis need not be a disaster for the company - it can be a time of opportunity. A fast, positive and effective response to the crisis can not only contain the situation but can even lead to increased market share, improved employee relations and an improved public perception of the quality of the business. It can also make or break individual careers. To respond effectively in a crisis, management must be briefed in advance, and must work to a plan. Michael Regester shows how to develop plans for the key phases of crisis management: anticipation, implementation and communication.