Managing the New Product Development Process: Cases and Notes

• Author: Robert J. Dolan
• ISBN 10: 0201526271
• ISBN 13: 9780201526271
• Format: Paperback (392 pages)
• List Price: $60.00
• More Details
  
  

  List Price: $60.00

  Tags: Business & Investing, Management & Leadership, Management Science,

  Book Description:
  The contents of this book are based on the HBS course "New Product Development: An Analytical Approach." The philosophy of this course is that a deep understanding of consumer decision making is the key to success at the various stages in the development process and that there is a set of tools which provides managers with the necessary insights. The book's objective is to provide the knowledge necessary for a manager to use and employ these tools effectively in new product decision making.

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