THINKING ABOUT MANAGEMENT

• Authors: Theodore Levitt - Levitt - Theodore
• ISBN 10: 0029186056
• ISBN 13: 9780029186053
• Edition: 1St Edition
• Release: December 30, 1990
• Format: Hardcover (160 pages)
• List Price: $22.95
• More Details
  
  

  List Price: $22.95

  Tags: Business & Investing, Management & Leadership, Management,

  Book Description:
  These 27 briefings expound the author's theories about the three phases of the managerial mind: thinking, changing, operating. Part I examines the thinking that management sceintists often confuse with merely being logical and Part II looks at the sometimes wrong-headed actions taken under the bombardment of change, while the final section applies the principles to marketing and its component functions.

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