ISBN 9780060517120 | 0060517123 Textbooks - "Crossing the Chasm Marketing and Selling Disruptive Products to Mainstream Customers" by Moore Geoffrey A Moore Geoffrey A McKenna Regis FRW Geoffrey A Mckenna

Authors: Moore - Geoffrey A. Moore - Geoffrey A. / McKenna - Regis (FRW) - Geoffrey A.; Mckenna
ISBN 10: 0060517123
ISBN 13: 9780060517120
Edition: Revised
Format: Paperback (227 pages)
List Price: $17.95
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List Price: $17.95

Tags: Business & Investing, Management & Leadership, Management,

Book Description:
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers