Book Description: The Culture of Success gives you the process, the tools, and the inspiration to examine and vitalize your corporate beliefs so that they guide the decisions and behavior of every employee to produce sustained success. You will learn how to formulate and profitably harness the power of ethic beliefs - the standards of conduct and moral judgment that drive decisions about how we will relate to each other and, therefore, guide the work of the organization; and of merit beliefs - the guiding principles that drive decisions about the kind of business to be in as well as level of quality, market or technical position, size, empowerment. Woven together into a seamless set of basic beliefs, ethic beliefs and merit beliefs can infuse your entire organization with a success-generating paradigm - a powerful force for growth and positive change. To illustrate their points, the authors draw lessons from real-world case studies. The negative business impact of missteps or breakdowns in basic beliefs is examined. Inspiring examples of companies that thrive by infusing their beliefs and values into their work-a-day fabric are provided.