New Products Management (McGraw-Hill/Irwin Series in Marketing)

• Authors: Crawford - C. Merle Crawford - C. Anthony Di Benedetto - C. Merle Crawford; C. Anthony Di …
• ISBN 10: 0072961449
• ISBN 13: 9780072961447
• Edition: 8
• Release: January 11, 2005
• Format: Hardcover (560 pages)
• List Price: Unknown
• More Details

  Tags: Business & Investing, Management & Leadership, Management,

  Book Description:
  New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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