"Winning in the Marketplace" is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, this text includes the most recent research in strategy, presented in a way that students can understand and apply it to business cases and problems. With fewer chapters and pages than previous texts by these authors, this new first edition offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland products, like the focus on strategic implementation and Porter's Five-Forces model, are evident in this first edition. In addition to these strengths, the Thompson/Gamble/Strickland cases and related teaching notes are a hallmark of this new work. Over the years, this author team has developed a great network of case authors, and is able to select from the cream of the crop. And, having taught the course themselves for many years, they are very experienced in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of cases that are selected to highlight other critical types of business and trends, such as globalization, relatively small, entrepreneurial firms, e-businesses, non-profit organizations, and more.