ISBN 9780077892210 | 0077892216 Textbooks - "GEN CMB Strategic Management CC & Connect AC" by Gregory Dess Alan Eisner GT Tom Lumpkin Gerry McNamara Lumpkin Gerry Gt tom Eisner Alan Dess Gregory Mcnamara

Authors: Gregory Dess - Alan Eisner - G.T. (Tom) Lumpkin - Gerry McNamara - Lumpkin - Gerry - G.t. …
ISBN 10: 0077892216
ISBN 13: 9780077892210
Edition: 6
Release: June 17, 2011
Format: Hardcover
List Price: Unknown
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Tags: Business & Investing, Management & Leadership, Management,

Book Description:
Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

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GEN CMB: Strategic Management CC & Connect AC