Framework for Marketing Management (5th Edition)

• Authors: Keller - Philip Kotler - Kotler - Kevin Keller - Marian Bu Wood - Kevin - Philip - Philip;…
• ISBN 10: 0132539306
• ISBN 13: 9780132539302
• Edition: 5
• Release: March 3, 2011
• Format: Paperback (360 pages)
• List Price: Unknown
• More Details

  Tags: Business & Investing, Management & Leadership, Management,

  Book Description:
  Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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