Global Marketing (7th Edition)

• Authors: Mark - Mark Green - Warren J. Keegan - Keegan - Mark C. Green - Mark Green Warren J. Keega…
• ISBN 10: 0132719150
• ISBN 13: 9780132719155
• Edition: 7
• Release: January 30, 2012
• Format: Paperback (592 pages)
• List Price: Unknown
• More Details

  Tags: Business & Investing, Management & Leadership, Management,

  Book Description:
  @font-face { : "Times New Roman"; }@font-face { : "Verdana"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; } The excitement, challenges, and controversies of global marketing.   Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.   The seventh edition examines the effect of the global financial crisis on global marketing strategy.

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