ISBN 9780273762652 | 0273762656 Textbooks - "Jobber Selling &Sales Management 9th Edition" by Geoff Lancaster Geoffrey Lancaster David Jobber LANCASTER Geoff

Authors: Geoff Lancaster - Geoffrey Lancaster - David Jobber - LANCASTER - Geoff
ISBN 10: 0273762656
ISBN 13: 9780273762652
Edition: 9
Release: April 19, 2012
Format: Paperback (592 pages)
List Price: Unknown
More Details

Tags: Business & Investing, Management & Leadership, Management,

Book Description:
Over the last twenty years, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-moving area. This new edition comes fully updated with brand new case studies using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition continues to place emphasis on global aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include the technological applications of selling and sales management, the ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems selling, and a thorough coverage of B2B and B2C selling.

Filter By Condition

Used
New
Rental
eBooks
International
Local Options

Search By Location

Rental Term

Show Prices

Apply Coupons
Apply Sales Tax (estimate)

Getting Prices, Please Wait

Loading…

Seller	Condition	Price	Shipping	Total (inc. est. tax)

Jobber: Selling &Sales Management (9th Edition)