Six chapters and thirty-nine cases cover the essentials of strategic management. Over 50% of the cases in this Second Edition are new, representing different industries and company sizes, including manufacturing, mining, service, and finance. Incorporates a clinical-diagnostic framework for the SWOT (strengths, weaknesses, opportunities, threats) method of case analysis. Each chapter contains citations (updated for this edition) drawn from financial periodicals such as Business Week and The Wall Street Journal.
Business-Money, Management-Leadership, Systems-Planning,