Mastering the Dynamics of Innovation

• Author: James M. Utterback
• ISBN 10: 0875847404
• ISBN 13: 9780875847405
• Edition: 2nd
• Release: October 1, 1996
• Format: Paperback (288 pages)
• List Price: $22.95
• More Details
  
  

  List Price: $22.95

  Tags: Business & Investing, Management & Leadership, Management,

  Book Description:
  The author presents a compelling look at how innovation transforms industries, raising the fortunes of some firms while destroying others. The book draws on the rich history of innovation by inventors and entrepreneurs - ranging from the birth of typewriters to the emergence of personal computers, gas lamps to fluorescent lighting, George Eastman's amateur photography to electronic imaging - to develop a practical model for how innovation enters an industry, how mainstream firms typically respond, and how - over time - new and old players wrestle for dominance. Utterback asserts that existing organizations must consistently abandon past success and embrace innovation - even when it undermines their traditional strengths. He sets forth a strategy to do so, and identifies the responsibilities of managers to lead and focus that effort.

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