ISBN 9780875847597 | 0875847595 Textbooks - "Net Gain Expanding Markets Through Virtual Communities" by Steven D Levitt Arthur JOHN John Hagel III III Arthur G Armstrong Hagel Arthur G Sebastian StuartRobert James WallerDennis C Duling Norman Perr John IIIArmstrong John Hagel Armstrong 3rd Armstrong

Authors: Steven D. Levitt - Arthur - JOHN - John Hagel III - III - Arthur G. Armstrong - Hagel - Ar…
ISBN 10: 0875847595
ISBN 13: 9780875847597
Edition: First Printing
Release: March 1, 1997
Format: Hardcover (235 pages)
List Price: $24.95
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List Price: $24.95

Tags: Business & Investing, Management & Leadership, Management,

Book Description:
"Net Gain" identifies where the next level of value lies on the Internet and lays out the first economic model to quantify the revenue potential and the investment required to build a successful virtual community. From the offerings of commercial online services, such as the Motley Fool Investment group to Internet communities of book lovers, "Net Gain" offers a multitude of real-world scenarios and lessons for building value and creating competitive edge. The authors clearly show that in order to compete in the online economy, you must establish an entirely new approach to product development, marketing, customer service, and distribution, and rethink your company's relationships to customers, suppliers, and competitors. And, they show you how to do it.

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Net Gain: Expanding Markets Through Virtual Communities