Jack Welch said that, "someone somewhere has a better idea." Boynton and Fischer blow up the myth that great ideas come from innate creativity and show how anyone can come up with successful ideas for their business just by looking around them. Too often, people fall into the trap of believing that great ideas have to be original. But rather than waiting for a brainstorm, many of the best "innovators" actually synthesize the best ideas they learn elsewhere - from studying their competitors, exploring other fields and industries, talking to everyone they meet, and generally keeping their ears to the ground. The authors show how to expand your capacity for soaking up ideas, then select the best and most appropriate ones, adapt them to your business, and implement them before everyone else does. Their points are illustrated with interviews of successful "idea hunters" and stories of companies that have put their plan into practice.