In Seth Godinâ€™s most inspiring book, he challenges readers to find the courage to treat their work as a form of artÂ Everyone knows that Icarusâ€™s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldnâ€™t want employees to believe that obedience and conformity are the keys to success?Â But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.Â The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isnâ€™t a genetic disposition or a specific talent. Itâ€™s an attitude we can all adopt. Itâ€™s a hunger to seize new ground, make connections, and work without a map. If you do those things youâ€™re an artist, no matter what it says on your business card.Â Godin shows us how itâ€™s possible and convinces us why itâ€™s essential.