In their groundbreaking book, Women Donâ€™t Ask, Linda Babcock and Sara Laschever uncovered a startling fact: even women who negotiate brilliantly on behalf of others often falter when it comes to asking for themselves. Now theyâ€™ve developed the action plan that women all over the country requestedâ€”a guide to negotiation that starts before you get to the bargaining table.Ask for It explains why itâ€™s essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Lascheverâ€™s compelling stories of real women will help you recognize how much more you deserveâ€”whether itâ€™s a raise, that overdue promotion, an exciting new assignment, or even extra help around the house. Their four-phase program, backed by years of research, will show you how to identify what youâ€™re really worth, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may ariseâ€”on both sides. Guided step-by-step, youâ€™ll learn how to draw on the special strengths you bring to the negotiating table to reach agreements that benefit everyone involved.This collaborative, problem-solving approach will propel you to new places both professionally and personallyâ€”and open doors you thought were closed. Because if you never hear no, youâ€™re not asking enough.