ISBN 9780470012734 | 0470012730 Textbooks - "The Employer Brand Bringing the Best of Brand Management to People at Work" by Richard Barrow Simon Barrow Richard Mosley Simon and Mosley

Authors: Richard - Barrow - Simon Barrow - Richard Mosley - Simon and Mosley
ISBN 10: 0470012730
ISBN 13: 9780470012734
Edition: 2nd
Release: November 4, 2005
Format: Hardcover (232 pages)
List Price: $70.00
More Details

List Price: $70.00

Tags: Business & Investing, Management & Leadership, Production & Operations,

Book Description:
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pr?t a Manger.

Filter By Condition

Used
New
Rental
eBooks
International
Local Options

Search By Location

Rental Term

Show Prices

Apply Coupons
Apply Sales Tax (estimate)

Getting Prices, Please Wait

Loading…

Seller	Condition	Price	Shipping	Total (inc. est. tax)

The Employer Brand: Bringing the Best of Brand Management to People at Work