ISBN 9780073102467 | 0073102466 Textbooks - "Strategic Management Text And Cases" by Gregory G Dess Dess G T Lumpkin Alan B Eisner Alan B Gregory GLumpkin G TEisner Gregory G Lumpkin Gregory G Dess G T Lumpkin Alan B Eisner G T Eisner

Authors: Gregory G. Dess - Dess - G. T. Lumpkin - Alan B. Eisner - Alan B. - Gregory G.;Lumpkin - G…
ISBN 10: 0073102466
ISBN 13: 9780073102467
Edition: 3rd
Release: January 6, 2006
Format: Hardcover (960 pages)
List Price: $150.55
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List Price: $150.55

Tags: Business & Investing, Management & Leadership, Strategy & Competition,

Book Description:
Strategic Management: Text and Cases, 3rd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous- written for today's student. A rocket-ship in its first editions, this revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, innovation, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant, and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

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Strategic Management: Text And Cases