ISBN 9780201421866 | 0201421860 Textbooks - "Essentials of Strategic Management" by J David Hunger Thomas L Wheelen Hunger Thomas L Thomas L J David Wheelen J David and Wheelen

Authors: J. David Hunger - Thomas L. Wheelen - Hunger - Thomas L. - Thomas L - J. David / Wheelen -…
ISBN 10: 0201421860
ISBN 13: 9780201421866
Format: Paperback (212 pages)
List Price: $39.97
More Details

List Price: $39.97

Tags: Business & Investing, Management & Leadership, Strategy & Competition,

Book Description:
Up-to-Date and affordable, Essentials of Strategic Management is exactly what the strategy business courses haven't had until now: a highly effective and up-to-date primer that conveys the theory and frees the professor to concentrate more on case analysis. At less than half the cost of more comprehensive texts, Essentials includes examples from a wide range of business and management levels, while providing a Company Spotlight on Maytag Corporation as a running case study in every chapter. Essentials is suitable for a variety of courses and may also be used in corporate and executive training programs.

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