Introduction to Business

• Authors: Jeff Madura - Jeff - Madura - Jeff (Jeff Madura) Madura
• ISBN 10: 0324186266
• ISBN 13: 9780324186260
• Edition: 003
• Release: February 24, 2003
• Format: Hardcover (752 pages)
• List Price: $169.95
• More Details
  
  

  List Price: $169.95

  Tags: Business & Investing, Management & Leadership, Strategy & Competition,

  Book Description:
  This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This text's applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.

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