Digital Strategies in the Pharmaceutical Industry

• Authors: Mike Piper - Leonard Lerer - Leonard Lerer; Mike Piper
• ISBN 10: 1403903794
• ISBN 13: 9781403903792
• Release: May 2, 2003
• Format: Hardcover (200 pages)
• List Price: $90.00
• More Details
  
  

  List Price: $90.00

  Tags: Business & Investing, Management & Leadership, Strategy & Competition,

  Book Description:
  This book is a comprehensive review of the current state of digital innovation, Internet activity, and e-business in the life sciences arena and a practical guide for managers planning, developing, and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceutical value chain from drug discovery to physician promotion to direct-to-consumer marketing.

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