Marketing and Financial Management: New Economy-New Interfaces

• Authors: David Walters - Michael Halliday
• ISBN 10: 1403940975
• ISBN 13: 9781403940971
• Release: March 2, 2005
• Format: Paperback (277 pages)
• List Price: $49.95
• More Details
  
  

  List Price: $49.95

  Tags: Business & Investing, Management & Leadership, Strategy & Competition,

  Book Description:
  This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance.

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