Book Description: Management paradigms, the system of ideas by which managers understand and act upon the economic world, have undergone a rapid process of transformation in recent years. Throughout the world a more sophisticated, cerebral approach to rethinking companies is apparent, and a familiarity with a variety of management theories is often required by managers in response to the rapid evolution of the business environment. "Changing Paradigms" explains how current developments in management ideas relate to traditional forms of management thought and practice, and examines which paradigms are likely to be durable in the next century. In highly competitive environments, those who succeed are often unencumbered by past paradigms, and fully engaged in inventing new paradigms of business. This book constitutes an analytical study of management innovation and business strategy.