The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products

• Authors: Brown - Keith Brown - Keith T. Brown - Keith T.
• ISBN 10: 0071363432
• ISBN 13: 9780071363433
• Release: August 25, 2000
• Format: Hardcover (240 pages)
• List Price: $24.95
• More Details
  
  

  List Price: $24.95

  Tags: Business & Investing, Management & Leadership, Systems & Planning,

  Book Description:
  Most e-commerce experts agree that "click-and-buy" shopping cart sites are fast becoming a thing of the past. Soon, the only e-businesses that will matter will be those which allow customers to custom design the products they buy.At Ford, the Ford-Oracle AutoExchange site transformed Ford's supply chain from one based on forecasts and building for inventory to a real-time, build-to-order model. In this practical guide to the future of e-business. BuildNet, Inc. Chairman Keith T. Brown clearly explains why the most successful business-to-consumer e-businesses, now and in the years ahead, are those built on interactive business-to-business platforms that integrate Internet technology into all phases of business operations. And he arms readers with the knowledge and skills needed to create solid interactive business plans.

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