When Ads Work: New Proof That Advertising Triggers Sales

• Authors: JONES - John Philip Jones - John Philip
• ISBN 10: 0029166624
• ISBN 13: 9780029166628
• Edition: 1
• Release: April 15, 1995
• Format: Hardcover (240 pages)
• List Price: $34.00
• More Details
  
  

  List Price: $34.00

  Tags: Business & Investing, Marketing & Sales, Advertising,

  Book Description:
  This groundbreaking book demonstrates for the first time the link between advertising and consumer behavior. Shows how to measure the immediate effect of advertising on sales, demonstrating how strong campaigns can triple sales while weak ones can cut sales in half.

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