Book Description: Overview: M: Advertising is the newest principles addition to the McGraw-Hill M series of texts, and was created with studentsâ€™ and professorsâ€™ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authorsâ€™ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the studentâ€™s â€śreal life.â€ť This approach truly transcends the conceptual and propels students into an exciting and practical dimension. â€˘Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. â€˘Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. â€˘Connect assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors. â€˘M: Advertising also includes unmatched teaching support.