ISBN 9780078028953 | 0078028957 Textbooks - "Contemporary Advertising And Integrated Marketing Communications" by William Arens William F Arens Michael F Weigold Christian Arens Michael Weigold

Authors: William Arens - William F. Arens - Michael F. Weigold - Christian Arens - Michael Weigold
ISBN 10: 0078028957
ISBN 13: 9780078028953
Edition: 14
Release: December 14, 2012
Format: Loose Leaf (768 pages)
List Price: Unknown
More Details

Tags: Business & Investing, Marketing & Sales, Advertising,

Book Description:
Presenting Advertising as it is actually Practiced. Known for its current examples, the author’s ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Filter By Condition

Used
New
Rental
eBooks
International
Local Options

Search By Location

Rental Term

Show Prices

Apply Coupons
Apply Sales Tax (estimate)

Getting Prices, Please Wait

Loading…

Seller	Condition	Price	Shipping	Total (inc. est. tax)

Contemporary Advertising: And Integrated Marketing Communications