Advertising (8th Edition)

• Authors: Sandra Moriarty - William D. Wells - Moriarty - Nancy D Mitchell - Nancy Mitchell - Willia…
• ISBN 10: 0132224151
• ISBN 13: 9780132224154
• Edition: 8
• Release: February 11, 2008
• Format: Hardcover (688 pages)
• List Price: $173.33
• More Details
  
  

  List Price: $173.33

  Tags: Business & Investing, Marketing & Sales, Advertising,

  Book Description:
  Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.

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